Our Journey

Craft Cadence was born in the heart of London’s bustling streets, where cycling isn’t just a commute, but an obsession.

As we’ve grown, so has our vision, expanding from our UK roots to our presence in California, US. Today, we serve cyclists from all over the world with our international hub and partner network.

A Global Team, United by Cycling

From engineers to urban explorers, we come from all walks of life, united by a love for the ride. We’re driven by the relentless pursuit of creating products that solve real-world challenges for everyday cyclists.

Innovation, Built by Riders

At Craft Cadence, design is personal. Our products are born from the feedback and ideas of our community. Whether it’s waterproof bags or accessories, we build with the needs of cyclists in mind, combining modern materials with time-tested designs. Your ride fuels our innovation.

Building a community

We believe every cyclist has an extraordinary story. From everyday commuters to adventurers, we equip riders with the gear they need to achieve their goals.

We support competitive amateur cylists with kit and sponsorship in order for them to fulfill and realise their epic adventures and challenges.

Giving Back

We believe in making cycling accessible to all. That’s why we partner with organisations to improve cycling infrastructure, enable access to bicycles, and to reduce reliance on fossil fuels and single use products. Full list of our partner organisations can be found in our Sustainability page.

Climate Ride

Partnering with Climate Ride, we put together a team of amateur cyclists riding for charity, sponsoring them with contributions and kit.

World Bicycle Relief

We donate annually to World Bicycle Relief organisation to provide access to bicycles as a vital form of transportation for developing communities.

Sustrans and Bikepacking Roots

We partner to Sustrans in the UK and Bikepacking Roots in the US, supporting them to maintain existing cycling infrastructure and advocate for more safe cycling routes.

Pushing Boundaries Sustainably

We know there are issues more important than us. Sustainability is part of our everyday thinking, from use of recycled materials in our products to our take-back scheme. To broaden our impact, we are proud members of the 1% For The Planet Initiative, where we donate a portion of revenue to vetted environmental organisations.

OUR ETHOS

Our logo is based on a geometric pattern that speaks to us in three ways:


1) A city map like effect, representing our community commuting or just riding bikes in cities around the world. The shapes also remind us of our our city skyline.
2) Mountains, representing us experiencing nature and challenging ourselves on our weekends and days off
3) Reflectives colour schemes of yellow, silver and teal, representing our emphasis on visibility in the dark

Corporate stuff

Company Name: Craft Cadence

Legal Name: Renai Ltd.

UK Companies House No.: 10736148

Year Founded: 2017

Address: 76 Commercial Wharf, London E14 7HU

Contact email: info@craftcadence.com